Sample of a New Product Announcement Letter
Begin the letter with a professional approach, stating “Dear Mr. /Ms. /Mrs. [Second-Name of the Receiver]” rather than “Dear [Second-Name of Receiver]”.
Grab the receivers’ attention right from the opening of the letter. You can start with a surprising statistic, challenging question, a problem statement, a concise but relevant quote, a reverie or a promise.
Besides announcing a new product, the goal of writing the letter should be strengthening the goodwill of the company, improving customer loyalty and satisfaction, and generating new business relations. Write a brief paragraph to let your customer know that providing them with the best products and services is your utmost priority.
Write down all the unique specifications and features of your new product. Highlight all those exclusive features that your new product distinct from the similar products in the marketplace.
Mention all the promotions attached to the new product or its launch event – if any. It can be specific discounts for a specific time period or for the early buyers etc. Your receivers would love to find their way to your new product.
Bring up that you are hopeful to see the receiver in the launch ceremony of the new product – if any. Otherwise, invite him/her to visit your retail outlets to have a look at your new creation.
Wrapping up your letter with the new product’s or company’s slogan is a unique idea.
Sample of a New Product Announcement Letter
Jason Houseman
Product Development Manager
ABC Sentiments
11, Time square Street
Los Angeles, California
March 20, 2013
Keith Johnson
Round Edith Street,
Los Angeles, California
Dear Mr. Johnson,
ABC Sentiment knows how hectic and busy life can be for its customers. Finding time to buy gifts for your loved ones is sometimes nearly impossible. For this reason, we are contented to announce an electrifying new service for our customers. Our main outlets now offer on-line shopping and delivery service, making variety of gifts available at few clicks’ distance.
With this unique service, all of ABC Sentiment’s customers would be able to enter the shopping list on the company’s website to select their gift from over 18,000 items. Our professional shoppers will fill your order online according to your accurate specifications and deliver the items to your door within the next one hours of your final click on the mouse. You would be able to pay right on the spot, entering your credit card or debit card number.
As one of our loyal customers, you can register yourself on our website for free until March 23, 2013. Moreover, be one of the first lucky 50 customers to shop online with us and receive some exciting surprise gifts.
ABC Sentiment is committed to make your each day a great one with on-line shopping.
Sincerely,
Jason Houseman
