How to Write an Appeal Letter for Donation
Contact information
Write down the details of your organization and your designation. It is recommended that the writer is someone in authority and capable of representing the organization. Now enter the contact details of the prospective donor by mentioning his or her post. The salutation must be formal, with the donor’s last name. Finally, make sure that the letter is addressed to the right person and organization.
Introduction
The introductory paragraph must clearly state the name of your organization, its purpose, history and achievements on the whole. You must emphasize on your organization’s welfare work and how it has benefited the community. Keep it simple but purposeful so that the reader remains engaged when you come to the donation part.
Donation appeal
Now define the purpose of the appeal i.e. what do you need money for? This is an important part of your letter as you must be able to convince the reader that you are passionate about the work you are doing. Don’t sound desperate but make it clear that the donation would mean a lot to your organization. Make sure that you inform that your sole purpose is to benefit others and help your organization build on the good work it has done thus far.
Be specific
As the length of a donation letter is not a hindrance, make sure that you provide specific details about the project you intend to complete and how much money you expect to raise and have raised thus far. At this moment, if you have associated yourself with other notable donors, inform the reader about them as well in order to emphasize your point. Feel free to mention that any donation will be tax deductible.
Conclusion
In the concluding paragraph, thank the individual or the company for looking into your request. Give them various options to transfer money, including checks, money orders, gifts, online payment methods etc. At the end, leave your contact information or your organization’s official mailing address.
Tips:
– Make sure that you are able to convey your vision to the reader in a concise and compelling manner.
